Eli Collins, a vice president of product management at Google DeepMind, first demoed generative AI video tools for the company’s board of directors back in 2022. Despite the model’s slow speed, pricey cost to operate, and sometimes off-kilter outputs, he says it was an eye-opening moment for them to see fresh video clips generated from a random prompt.
Now, just a few years later, Google has announced plans for a tool inside of the YouTube app that will allow anyone to generate AI video clips, using the company’s Veo model, and directly post them as part of YouTube Shorts. “Looking forward to 2025, we’re going to let users create stand-alone video clips and shorts,” says Sarah Ali, a senior director of product management at YouTube. “They’re going to be able to generate six-second videos from an open text prompt.” Ali says the update could help creators hunting for footage to fill out a video or trying to envision something fantastical. She is adamant that the Veo AI tool is not meant to replace creativity, but augment it.
Once people can run this level of generative AI locally, there would be no need for YouTube to be involved. We could all generate our own shorts from a prompt.
We could, but instead we’re going to monetize it and achieve unprecedented levels of brain rot.
I guess the fun part is sharing them, there’s where youtube lives