YouTube is waging a war against adblockers...and losing.
  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
  • Wolfram@lemmy.worldEnglish
    5·
    3 months ago

    I’d have left Twitch if I didn’t find it more entertaining than current YouTube. No one should be surprised they’re at pre-covid profit levels again because they tried to shovel way too many ads down people’s throats.

    Imagine tuning into a random stream and getting greeted by 3 ads before you can understand if you want to stay or check a different one. I’ve been frustrated enough that I just turn to something else altogether for entertainment.

    There are some decent adblockers like TTV.LOL, which is a simple proxy to a country that doesn’t allow ads. But sometimes those solutions don’t work either. Ironically I just use Turbo while not paying for YouTube premium, but just as people don’t pay for YouTube Premium, I understand not wanting to support Twitch for a variety of reasons.