I wouldn’t pay a subscription fee for windows without the bullshit, but that’s partly due to the value of their competition. Without the bullshit though I’d likely be ok with buying a new version every major pc upgrade or if the new edition offered a serious value improvement. Otherwise I’d hold on until such a situation. The move from 10 to 11 was whatever until I got the ads. I’d also probably consider linux every time I have to pay to upgrade. But their bullshit converted me to give it a second chance and I won’t go back. Linux happens to stand on its own merit now.