My interpretation was this + in terms of the actual “sponsored” results work by matching “kids clothing” with advertisers who match for that term, and Google “changing” it into “$brand_name kids clothing” which seems entirely obvious when spelling it out.
I haven’t used Google as my primary search engine for many years but occasionally I do run a search on it. While the quality of results is extremely low, I never noticed anything obvious like a generic search term only returning results for a specific brand + that search term like the original article implied.
It seemed like a giant misunderstanding of how it all works from the start but made for a great headline.
My interpretation was this + in terms of the actual “sponsored” results work by matching “kids clothing” with advertisers who match for that term, and Google “changing” it into “$brand_name kids clothing” which seems entirely obvious when spelling it out.
I haven’t used Google as my primary search engine for many years but occasionally I do run a search on it. While the quality of results is extremely low, I never noticed anything obvious like a generic search term only returning results for a specific brand + that search term like the original article implied.
It seemed like a giant misunderstanding of how it all works from the start but made for a great headline.