The main difference I think has to do with how this is done. Marketing is much more aggressive. Think like Google ads where products appear in unrelated queries. Much more sensationalism and less information. While the article says gamers want to read actual reviews, comment on the game while being developed, etc.
The main difference I think has to do with how this is done. Marketing is much more aggressive. Think like Google ads where products appear in unrelated queries. Much more sensationalism and less information. While the article says gamers want to read actual reviews, comment on the game while being developed, etc.
Honestly the last game I played due to advertising was spore, everything else has been word of mouth and one or two youtube lets plays.
Really? Just a reminder, Steam’s front page and recommendations aren’t word of mouth.
Marketing is not necessarily aggressive. Product placement is the prime example of this.