Google is feeling pretty pumped about a new way of showing you ads on YouTube
www.androidauthority.com
Google says pause ads on YouTube are getting a very positive reaction from advertisers. The company could roll them out widely soon.

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • PhAzE@lemmy.caEnglish
    162·
    7 months ago

    Roku is a terrible product. It’s cheap, and they have full control over every part of it and aren’t afraid to exploit it to users’ detriment. Like the recent user agreement changes that bricked TVs until you agreed.

    • crypticthree@lemmy.worldEnglish
      3·
      7 months ago

      And that’s why my tv doesn’t get the wifi password. I have an external Roku and I barely use it. My TV is connected to my PC and that’s why I don’t see ads on Amazon or tubi

    • Got_Bent@lemmy.worldEnglish
      64·
      7 months ago

      Yes, yes. I’m sure I’ve got several things in my home that are terrible. I’ve cut off streaming and Amazon, have never owned a gaming console or gaming PC, quit reddit, quit Facebook, never had Twitter, Instagram, Tok Tok, used wish, etc. I do not use cash transfer apps. Neither my appliances nor my HVAC connect to the Internet.

      But I can’t become a complete Luddite overnight. It’s a series of steps. So until this Roku that I bought about six or seven years ago craps the bed, I will continue using it, mostly with antenna broadcast local stations, but also with some of the free streaming sites like Tubi.

      If you would like to come audit the entirety of my existence and personally fund immediate replacement of everything I have that is evil or offensive, I invite your benevolence.

      Otherwise, let a guy use an illustrative example while engaging in casual Internet conversation in peace.

      • Tja@programming.devEnglish
        51·
        7 months ago

        How dare you be pragmatic! We demand that you bend to our arbitrary standards at once!

      • PhAzE@lemmy.caEnglish
        1·
        7 months ago

        You could try a shield instead. It doesn’t push ads that way.

      • gentooer@programming.devEnglish
        1·
        7 months ago

        If you ever have to switch, I can vouch for Kodi. I’m using it with the plugins for YouTube, national TV, Arte and my own local media storage. The downside is that those plugins aren’t officially supported tho