Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • PrefersAwkward@lemmy.worldEnglish
    91·
    7 months ago

    TVs have a history of listening and collecting a lot more data than a smart device.

    With a TV device like an android or Linux box, you can prevent that as well as ad-injection because you can install whatever you want on the device and it’s not as locked down as a TV. You can even disable or physically remove recording devices if you’d like, and many smart boxes do not even come with them.

    Also, a pihole does not guarantee you filtered out everything or prevented the TV from interfering with your experience.

    A TV can also change its policy on the fly and suddenly start injecting ads. Many TVs do this to add additional income after your purchase.