This is definitely shitty.
Related: JerryRigEverything just came out with a video about this and titled “I got robbed” and called it theft a bunch of times. This is copyright infringement, maybe trademark infringement, but not “theft” or “robbery”. No property or money was taken from any party such that they no longer have access to it. It’s important to be accurate about this.
Edit:
Here is a list of all the media I’ve found surrounding this that falsely claims stealing, theft or robbery:
- Techlinked “dbrand was ROBBED” https://youtu.be/2yEE34BeBnA?si=i0oKsJRV8CQUs4P0
- JerryRigEverything “I’VE BEEN ROBBED” https://youtu.be/byfWscC87Vg?si=XJosK1Ubor5fWueW
- Engadget “Dbrand is suing Casetify for allegedly stealing its casd and skin designs” https://www.engadget.com/dbrand-is-suing-casetify-for-allegedly-stealing-its-case-and-skin-designs-221012321.html
- dbrand “Casetify stole our products. Now we’re suing them.” https://twitter.com/dbrand/status/1727721586856222893
Copyright infringement is also known as intellectual property theft. I still disagree with his choice of video title.
Dbrand has a really strong case here IMO, since they pretty heavily edit the internals and add a few easter eggs, which are still visible in Casetify’s final designs
Dbrand discovered Casetify allegedly copied 117 different designs, down to the many digital manipulations it made to the images. Dbrand says it holds registered copyrights for each of these products, all of which were registered before Casetify’s product launch.
Also, TIL:
Disclosure: The Verge recently collaborated with Dbrand on a series of skins and cases
The Easter eggs showing up is pretty solid evidence