This is another example of GM’s flavor of the month decision making from Barra and team. “Let’s invest in Nikola and make their badger truck!” “Let’s cancel the bolt! No let’s keep the bolt!” “30 models by 2023! Just kidding.”

Sucks for bright drop, the literal only bright spot for GM is now hampered by crappy dealership requirements, continuous assault by unions, and all the crappy legacy overhead.

RIP brightdrop.

Honestly was continually baffled this operation was freestanding so I don’t really see this as a bad thing so long as they keep their own R&D team (knowing GM though, they probably sadly won’t).

Creating a weird pseudo freestanding brand can’t have been confidence inspiring to procurement people looking at getting an EV fleet. At least now they’ll be able to leverage existing commercial customer relations and offer the vehicles with a badge that has 100 years of history behind it and not one from a team out of Detroit larping as a Silicon Valley startup.

And I quote:

“You changed the whole story, Mary, wherever wherever you are. There you are. You did, Mary. You electrified the entire automobile industry. I’m serious. You led — and it matters — in drastically improving the climate by reducing hundreds of millions of barrels of oil that will not be used when we’re all electric.”