This should have been their first car. Not a $100K sedan.
I know, I know…the evolutionary model of new automakers is to hit early adopters with a hyper expensive first model to all financial runway to design and build a more economical one to sell in greater numbers.
But funding has never been Lucids issue. The Saudis keep plowing billions more into their little pet project. Lucid had all the time and space it needed to make this their first vehicle.
They would be selling a hell of a lot more vehicles today had they gone that route.
That looks awesome.
I feel like the weird lines that don’t work for me on the Air work better on the Gravity. Similar to how the EQS SUV looks better (to me) than the EQS sedan, the Gravity looks more like a chunky SUV, which is what buyers of such a thing I think want.
I know they’re going to be selling at a loss at $80k (if that spec ever is sold) but compared to Rivian, Tesla, Merc, and Volvo 3 row EV options, this should sell like hot cakes (if they market well enough to their target market).
That price is a lot more tame than I expected. 80k is in line with most luxo barges.
Lucid in a nutshell. Nice cars but pricy af. Even for an EV
I feel like some of these companies are really neglecting how useful a midsize pickup or even a smaller car would be extremely useful for some of us out here. I’m glad Fisker is trying a truck, but that looks like it’ll be crazy expensive as well.
Hopes and dreams I guess.
A very compelling package if it released 3-5 years ago, but now I see two major issues:
1: The Luxury SUV market will be saturated by then, with the drop of from my count the Model X, BMW iX, Porsche Macan, and a plethora of Chinese OEMs that I can’t name
2: It’s an $80,000 SUV that looks like a Buick. It just looks incredibly tame and reserved which I really don’t think is a huge segment of the target audience
yeah, the Full Fat Range Rover BEV will likely hit the market at the end of next year too. But that will easily be north of $100K U.S.
The BMW iX M60 I tested the other day was $120K. No dealer markup in that, just had all the stuff. Only one I could find around here with the adaptive air suspension too because the parts shortage has hit everyone.
Bankruptcy awaits Lucid, the Gravity will not save them. Should have taken a R2 approach like Rivian.
I think it looks terrific and is priced right.
Apparently the new definition is station wagon.
The world couldn’t need anything less than another luxury SUV
They need to start selling this thing ASAP.
I doubt we’ll see sub-$80K trims on sale anytime soon. I’m guessing all that will be available are $120K trims until 2026 if they haven’t gone bankrupt by then.
Is a 6,000lbs electric SUV the answer to literally any question?
I honestly don’t get it.
That hood… is sexy AF. This blows away the overpriced Escalade IQ imho.
I spy turn signal stalks! How innovative!
But in all seriousness I like it. Wouldn’t mind having one if money were no object.
Lucid needs to get a flagship affordable model lol
can they still afloat till then?